Klaviyo vs Mailchimp - Which One is the Best Choice for You

Not sure whether you should shift from Mailchimp to Klaviyo or Klaviyo to Mailchimp? Let me help you decide which email marketing platform best fits your Ecommerce online business.

Email is a channel that should be driving more than 20%. So, this choice matters. These days you need to have something beyond just an Abandoned cart email to be successful in Ecommerce.

Let's talk about pricing first.
Mailchimp offers a free plan to get you started. The free plan includes up to 2,000 contacts and 10,000 sends per month, with a daily send limit of 2,000.

Klaviyo also has a free plan that allows you to send 500 emails up to 250 contacts for you to get started. They will prompt you to upgrade once you exceed that limit.

Now, here are some of their comparisons that are worth keeping in mind:

MAILCHIMP is for you if...
⮞ You are looking for an affordable email platform at the lowest level.
⮞ You prefer the simplest platform to send out emails.
⮞ You are looking for an email builder. At its core, MailChimp is still all about sending newsletters, with some extra automation features thrown in for good measure.

KLAVIYO is for you if...
⮞ You are focused on targeting your market segments.
⮞ You are looking for an email platform that has Facebook targeting integration and Shopify integration.
⮞ You are looking for some extra functionality like clever Ecommerce segmentation, unique coupon codes, advanced pop-ups.

That said, Klaviyo isn't right for everyone. If you're looking for a simple email marketing platform and don't think you'll want to get so deep into analytics, MailChimp will suit your needs just fine.

But even if you like simplicity, I highly recommend taking a look at the keypad and determining whether it is worth the switch.

If you need help on how to use any of these platforms to optimize your Ecommerce store's conversion rate, head over to www.crogurus.com/apply, and we would be glad to do business with you. Thank you for watching, Cheers!

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If you are an Ecommerce Merchant looking to take your online store to the next level, go to https://crogurus.com/results/ to see the reviews and results of my consulting program.

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About Me - Samuel Larsen
I specialize in helping online businesses maximize their growth and profits through a variety of means. I take concepts that are working for others and implement + test them with my clients. Since 2015, I've spent over 10,000 hours practicing, studying, and advising online businesses to achieve better performance.

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Видео Klaviyo vs Mailchimp - Which One is the Best Choice for You канала Samuel Larsen - eCommerce Optimization