MAILCHIMP VS. KLAVIYO (2021) - Which is the best email marketing tool? | Marketing TV

Mailchimp vs. Klaviyo
In this video I offer a comparison between Mailchimp and Klaviyo using 10 different criteria, including:
- Value proposition of each tool
- Structure of each tool (list based vs. contact based)
- Email builder capabilities
- Targeting capabilities
- Popularity
- Free plans
- Ease to use
- Reporting capabilities
- Integrations
- Pricing

Watch this video if you want to learn more about two of the most popular email marketing tools today, or if you are considering switching from Mailchimp to Klaviyo.

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My name is Aneta. I am a marketing expert with over ten years of experience in the field. I have an MBA from the University of Michigan (a top 10 business school in the USA). After business school I worked for Fortune 500 companies in New York City and London. Currently I run a digital marketing agency NextGen Skopje (www.nextgenskopje.com).

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Видео MAILCHIMP VS. KLAVIYO (2021) - Which is the best email marketing tool? | Marketing TV канала NextGen Skopje - Marketing TV