Increase FMCG Sales in Modern Trade Using Sell-Through Rate Analysis | Sandeep Ray

Are your products sitting on modern trade shelves without moving fast enough?

In this video, we decode Sell-Through Rate (STR) — one of the most powerful KPIs in modern trade — and show you how to use it to increase FMCG sales.

You will learn:
✅ What is Sell-Through Rate?
✅ How to calculate STR for your SKUs
✅ Difference between Sell-In and Sell-Through
✅ How to identify slow and fast movers using STR
✅ How leading FMCG companies use this metric to improve performance
✅ Actionable strategies to increase off-take and reduce returns

Whether you're a Key Account Manager, Area Sales Manager, or FMCG Sales Leader, this video will help you make smarter, data-backed decisions to grow your modern trade business.

Types of Retailers for Modern Trade - https://youtu.be/a1B7qqsyJs4

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Видео Increase FMCG Sales in Modern Trade Using Sell-Through Rate Analysis | Sandeep Ray канала SKILL TO WILL