Incubating Innovation at IDEO

The conundrum of running a profitable business and supporting new ideas that don’t (yet) make money is something that Melanie and Clark grapple with constantly at IDEO. The challenge can be best summed up by Kanye West: “I care about innovating. I don’t care about capitalizing off of something that we’ve seen or heard a thousand times. I’m not a capitalist in that way. I’m an innovator. That’s my job….Innovation almost gets too much credit in a way. The money is in the repetition.” Innovation costs. Repetition earns.

Clark Scheffy and Melanie Bell-Mayeda, Managing Directors of Studio Hatch at IDEO have been tasked with simultaneously running a core piece of the IDEO design business, as well as supporting the emergence of new businesses or offers for IDEO, and ultimately investing in them towards clear failure or market success. This presentation will give you insight into IDEO and how innovation really happens at the storied design and innovation consultancy.

Видео Incubating Innovation at IDEO канала Knauss School of Business at USD