How To Write Compelling Website Copy That Converts
Learn how to write website copy that sells ——— Get a Free Marketing Review ➡️ https://exposureninja.com/review/
In this video, I'll teach you the four-step copywriting process our agency uses to write compelling website copy that sells.
I'll take you through the important set-up stage, helping you to prepare for writing great copy by getting your copywriting project organised properly. It might not sound like fun, but it's a crucial step in creating pages that convert well.
I'll then take you through the research stage. This is where the best high-converting landing pages are defined. Without research, there's no way to know what your pages' content should look like.
Importantly, you need to know which type of language you website needs. People don't engage with boring business copy. They only get sucked in by relatable Plain English copy that speaks to them and addresses their problems.
You need to speak in benefits, not features. This is something I cover better in the video, but people don't buy features. They buy benefits.
Someone doesn't buy a Lamborghini Urus because it has a 4.0-liter twin-turbo V8 engine. No. They buy it because it's wicked fast and they feel fantastic when they drive it.
I also talk about the goals of a page. It always surprises me how many prospective client websites I look at which are full of pages without goals.
There has to be something for the page's reader to do. Whether they need to click a button, fill out a form, or download an eBook. People need something to do and when before you start writing you need to have this goal in mind.
This is start of process. There's much more to it. To learn how to write copy that sells well, you'll have to watch the video.
And at the end of the video I'll share a six-point checklist with you that we use to make sure every page we create is set-up to succeed every single time.
⏲ Timestamps
00:00 — What's in this video
01:44 — Step 1 of our copywriting process
03:21 — Step 2
05:57 — Step 3
09:19 — Step 4
10:41 — How to start writing
11:30 — What every page needs
17:23 — BONUS Checklist
🔗 Mentioned Resources
https://www.grammarly.com/
http://www.hemingwayapp.com/
📺 Related Videos
Copywriting Guru John Carlton on How to Write Copy That Forces People to Buy from You
https://www.youtube.com/watch?v=aXtdZ7ShlmU
5 Ways to Improve the Conversion Rate of Your Blog
https://www.youtube.com/watch?v=sY2rWyecFPo
4 Ways To Increase Your Leads in ONLY 10 Days
https://www.youtube.com/watch?v=660mr-0PvGQ
🎥 Enjoyed This Video? You'll Love These Too
How To Write Perfect* Page Titles and Meta Descriptions for SEO
https://www.youtube.com/watch?v=rzxnwSR3i8A
How to Choose the Right Keywords for SEO
https://www.youtube.com/watch?v=_2eAXgvFOkg
How To Get To The Top of Google
https://www.youtube.com/watch?v=Cti-BUkCFZI
Best SEO Tools — 🥊 Tested and Compared
https://www.youtube.com/watch?v=iT8kM9eErgE
How to Easily Increase Online Sales for a Small Business
https://www.youtube.com/watch?v=5LrGZiIzqq8
How To Get Featured Snippets on Google
https://www.youtube.com/watch?v=TytnOQ5Zbrk
6 Tips to Increase Your eCommerce Sales
https://www.youtube.com/watch?v=GFA2xyyMRgQ
How To Create Landing Pages That Convert at 43%
https://www.youtube.com/watch?v=jR7z2ph4DrA
How To Reach 100 Sales a Day on Your Website
https://www.youtube.com/watch?v=g5pHYRJxF0E
📺 How to Increase Your Ranking, Traffic, and Leads/Sales
How To Increase Your Ranking
https://www.youtube.com/watch?v=9pCbNCtQS38&list=PL6KnGdn57AO8KP5fiwnzFCdYn-TVvs-LK
How To Increase Your Traffic
https://www.youtube.com/watch?v=rzxnwSR3i8A&list=PL6KnGdn57AO-GfI7YHWjk-QF8EagO3NdK
How To Increase Your Leads and Sales
https://www.youtube.com/watch?v=HUUl5adK89Q&list=PL6KnGdn57AO8vYwRxF3hN6OuJ50IB9y8u
🔎 Request a Marketing Review
Struggling to get more traffic?
Struggling to increase your leads and sales?
We're here to help.
Request a review of your website and we'll send you a video outlining how we'll increase your traffic, leads, and sales.
https://exposureninja.com/review/
🔥 Try Semrush for FREE (Exclusive to Exposure Ninja)
https://thankyouninjas.com/
🔥 Try SE Ranking for FREE
http://bestninjatool.com
🎤 Listen To Our Podcast
Spotify: https://bit.ly/ENpodcastSpotify
iTunes: https://bit.ly/ENPodcastItunes
🤩 Follow Us on Social Media
LinkedIn: https://www.linkedin.com/company/exposureninja
Twitter: https://twitter.com/exposureninja
Facebook: https://www.facebook.com/ExposureNinja/
Instagram: https://www.instagram.com/exposureninja/
📧 Get in Touch
Email us at office@exposureninja.com
👋 Who Are Exposure Ninja?
Exposure Ninja is a full-service digital marketing agency offering search engine optimisation (SEO), content marketing, PPC (Google Ads and Facebook Ads), influencer outreach, email marketing, and website design and development.
#ExposureNinja #Copywriting #IncreaseLeads #IncreaseSales
https://www.youtube.com/watch?v=5aGXDx8kqww
Видео How To Write Compelling Website Copy That Converts канала Exposure Ninja — Free Marketing Review
In this video, I'll teach you the four-step copywriting process our agency uses to write compelling website copy that sells.
I'll take you through the important set-up stage, helping you to prepare for writing great copy by getting your copywriting project organised properly. It might not sound like fun, but it's a crucial step in creating pages that convert well.
I'll then take you through the research stage. This is where the best high-converting landing pages are defined. Without research, there's no way to know what your pages' content should look like.
Importantly, you need to know which type of language you website needs. People don't engage with boring business copy. They only get sucked in by relatable Plain English copy that speaks to them and addresses their problems.
You need to speak in benefits, not features. This is something I cover better in the video, but people don't buy features. They buy benefits.
Someone doesn't buy a Lamborghini Urus because it has a 4.0-liter twin-turbo V8 engine. No. They buy it because it's wicked fast and they feel fantastic when they drive it.
I also talk about the goals of a page. It always surprises me how many prospective client websites I look at which are full of pages without goals.
There has to be something for the page's reader to do. Whether they need to click a button, fill out a form, or download an eBook. People need something to do and when before you start writing you need to have this goal in mind.
This is start of process. There's much more to it. To learn how to write copy that sells well, you'll have to watch the video.
And at the end of the video I'll share a six-point checklist with you that we use to make sure every page we create is set-up to succeed every single time.
⏲ Timestamps
00:00 — What's in this video
01:44 — Step 1 of our copywriting process
03:21 — Step 2
05:57 — Step 3
09:19 — Step 4
10:41 — How to start writing
11:30 — What every page needs
17:23 — BONUS Checklist
🔗 Mentioned Resources
https://www.grammarly.com/
http://www.hemingwayapp.com/
📺 Related Videos
Copywriting Guru John Carlton on How to Write Copy That Forces People to Buy from You
https://www.youtube.com/watch?v=aXtdZ7ShlmU
5 Ways to Improve the Conversion Rate of Your Blog
https://www.youtube.com/watch?v=sY2rWyecFPo
4 Ways To Increase Your Leads in ONLY 10 Days
https://www.youtube.com/watch?v=660mr-0PvGQ
🎥 Enjoyed This Video? You'll Love These Too
How To Write Perfect* Page Titles and Meta Descriptions for SEO
https://www.youtube.com/watch?v=rzxnwSR3i8A
How to Choose the Right Keywords for SEO
https://www.youtube.com/watch?v=_2eAXgvFOkg
How To Get To The Top of Google
https://www.youtube.com/watch?v=Cti-BUkCFZI
Best SEO Tools — 🥊 Tested and Compared
https://www.youtube.com/watch?v=iT8kM9eErgE
How to Easily Increase Online Sales for a Small Business
https://www.youtube.com/watch?v=5LrGZiIzqq8
How To Get Featured Snippets on Google
https://www.youtube.com/watch?v=TytnOQ5Zbrk
6 Tips to Increase Your eCommerce Sales
https://www.youtube.com/watch?v=GFA2xyyMRgQ
How To Create Landing Pages That Convert at 43%
https://www.youtube.com/watch?v=jR7z2ph4DrA
How To Reach 100 Sales a Day on Your Website
https://www.youtube.com/watch?v=g5pHYRJxF0E
📺 How to Increase Your Ranking, Traffic, and Leads/Sales
How To Increase Your Ranking
https://www.youtube.com/watch?v=9pCbNCtQS38&list=PL6KnGdn57AO8KP5fiwnzFCdYn-TVvs-LK
How To Increase Your Traffic
https://www.youtube.com/watch?v=rzxnwSR3i8A&list=PL6KnGdn57AO-GfI7YHWjk-QF8EagO3NdK
How To Increase Your Leads and Sales
https://www.youtube.com/watch?v=HUUl5adK89Q&list=PL6KnGdn57AO8vYwRxF3hN6OuJ50IB9y8u
🔎 Request a Marketing Review
Struggling to get more traffic?
Struggling to increase your leads and sales?
We're here to help.
Request a review of your website and we'll send you a video outlining how we'll increase your traffic, leads, and sales.
https://exposureninja.com/review/
🔥 Try Semrush for FREE (Exclusive to Exposure Ninja)
https://thankyouninjas.com/
🔥 Try SE Ranking for FREE
http://bestninjatool.com
🎤 Listen To Our Podcast
Spotify: https://bit.ly/ENpodcastSpotify
iTunes: https://bit.ly/ENPodcastItunes
🤩 Follow Us on Social Media
LinkedIn: https://www.linkedin.com/company/exposureninja
Twitter: https://twitter.com/exposureninja
Facebook: https://www.facebook.com/ExposureNinja/
Instagram: https://www.instagram.com/exposureninja/
📧 Get in Touch
Email us at office@exposureninja.com
👋 Who Are Exposure Ninja?
Exposure Ninja is a full-service digital marketing agency offering search engine optimisation (SEO), content marketing, PPC (Google Ads and Facebook Ads), influencer outreach, email marketing, and website design and development.
#ExposureNinja #Copywriting #IncreaseLeads #IncreaseSales
https://www.youtube.com/watch?v=5aGXDx8kqww
Видео How To Write Compelling Website Copy That Converts канала Exposure Ninja — Free Marketing Review
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19 ноября 2020 г. 15:45:00
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