#8 Scaling the UK's Most Loved Vegan Chocolate Brand | Edd Evans

Edd Evans is an eCommerce marketer with experience both client and agency sides. Edd currently leads all things digital at one of the UK's most loved vegan chocolate brands, LoveRaw.

This episode of The Performance Marketing Podcast covers:

• The uprising of the experimental consumer
• The importance of relevant messaging and avoiding one-size-fits-all-channels creative
• A look at LoveRaw's eCommerce channel mix
• Using SMS marketing to cut consideration time and connect with the impulse generation
• Measuring creative performance with thumb-stop ratio
• Percentage or monetary discounts in eCommerce - which has the biggest pull?

The Performance Marketing Podcast is brought to you by Target: https://talktotarget.co.uk/

This episode is sponsored by Home Grown Club: homegrownclub.co.uk and Nix & Kix: nixandkix.com

Видео #8 Scaling the UK's Most Loved Vegan Chocolate Brand | Edd Evans канала Target | Performance Marketing & eCommerce Agency