Bisnode Studio: How to do business in times of crisis - Episode 4

In this episode of Bisnode Studio we talk about about how data can help you find new target groups and new customers. Marketing is very challenging in times of corona pandemic, with budgets being cut and a totally different environment to communicate in but it can and should be done. Listen to this conversation with Binode’s CMO Anna Albinsson. Don't miss Annas three key takeaways in the end of this episode.

Highlights:

- Data has never been more important in decision-making than it is right now. So, dare to trust the data. But also dare to make the right actions according to the data, so you really dare to act on the insights."

- There is one golden principle when you work with data and data-driven marketing and that is the principle of shit-in, shit-out. Which means that you really need to be in control of your data.

- Use predictive analytics to identify the likelihood of future outcomes based on historical data. See what your customers are likely to buy before they know it themself.


Ask questions directly in comment field or via email:
anna.albinsson@bisnode.com

Moderator: Anna Olin Kardell

Executive content producer: Dominika Dzielak, Group Content Marketing Lead.

Видео Bisnode Studio: How to do business in times of crisis - Episode 4 канала Dun & Bradstreet Sverige