Mercedes-Benz FACTORY 4.0 | AUGMENTED REALITY

Industrie 4.0 at Mercedes-Benz: The Next Step in the Industrial Revolution - Oliver Geißel, Manager Equipment Planning Methods, Daimler AG. Virtual worlds within one'S reach - Augmented Reality

The automobile industry is facing fundamental changes. Alongside the electrification of the powertrain and autonomous driving, it is above all digitalisation that is driving this process of change. This combination of the physical and digital is often referred to as "Industrie 4.0". Networking the entire value chain in real time is already more than just a vision for Mercedes-Benz. And the focus here is always on people - customers and employees.

"All major trends in the automobile industry are already driven by digitalisation, or are driving it themselves. Our aim is to be the world's leading, most innovative automobile manufacturer when it comes to digital technologies, too," says Dr. Dieter Zetsche, Chairman of the Board of Management of Daimler AG and
Head of Mercedes-Benz Cars.

"At Mercedes-Benz, we use the term 'Industrie 4.0' to describe the digitalisation of the entire value chain, from design and development to production, where the term has its origin, and finally to sales and service," says Markus Schäfer, Member of the Divisional Board Mercedes-Benz Cars, Manufacturing and Supply Chain Management, Daimler AG. "For us at Daimler, there is no question that the digital revolution will fundamentally change our industry. This applies to the methods by which we develop, plan and produce our vehicles. It applies to the way we make contact with our customers. And not least, it can be experienced through our products themselves."

The potential of the digital revolution is huge: If man, machine and industrial processes are intelligently networked, individual products of high quality can be created more rapidly, and production and manufacturing costs can be made competitive. Flexibility is another reason why Mercedes-Benz is actively helping to shape the digital revolution: The worldwide demand for passenger cars, commercial vehicles and mobility concepts is increasing. At the same time, the requirements of customers around the globe are becoming increasing diverse. While Mercedes-Benz was able to cover most customer requirements with just three basic passenger car models in the 1970s, there are now ten times as many. At the Sindelfingen plant, for example, it is extremely rare for two identical examples of the S-Class to leave the production lines. There is also an increasingly wide range of drive variants – alongside petrol and diesel engines, hybrid and fully electric drive systems are increasingly popular.

And the innovation cycles are increasingly shorter. All this culminates in the vision of Mercedes-Benz that automobile production will change from large-scale to "one-off" production, where every car is built to individual customer requirements.

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