Nike: Emotional Branding Story.

Table of Contents :
Introduction 0:00
Phil Knight in Japan, 0:28
William Jay Bowerman 1:02
Blue Ribbon Sports, 1964 1:26
Nike: First Shoe Collection 1:51
Swoosh Logo Facts 2:00
Running Shoes Revolution 2:20
Launch of Air Jordan Series 3:33
Reebook vs Nike 4:09
Glorious Expansion of Nike 5:09
How did Nike impact the world? 5:44
Success Factors 6:21
Aura of Coolness 6:48

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"The slogan “Just Do It” is something that resonates with everyone, it is a call-to-action that urges people to pursue their dreams and reach their goals.

They managed to create not just a company but an emotional brand. The catchy slogan “Just do It” is something that resonates with everyone and urges them to pursue and reach their goals. Today’s episode is about the founders of Nike.

In this video, we will learn lots of facts from the story of the company. More precisely, we will talk about how the small shoe retailer transformed into one of the most successful and recognizable brands in the world.
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How did Nike become popular?
What is Nike's strategy?
What is Nike's competitive advantage?
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Extracts from the episode:
" Bowerman not only ordered the shoes but also offered Phil Knight a partnership. That’s how one of the most successful partnerships in business history began."

"The company was rebranded as Nike and got the iconic swoosh logo."

"The same year, 1971, something happened that revolutionized the future of performance sneakers."

"In 1984 Nike signed a deal with Michael Jordan. He had actually never worn a pair of Nikes, and he hoped to strike a deal with Adidas but Nike proposed amazing conditions..."

"Also, the deal helped Nike pull ahead of the competition with another shoemaker brand, Rebook which was number one back in the 1980-s."

"However, Michael Jordan felt very strongly about his loyalty to Nike so when he walked atop the podium he put the American flag around his shoulders to hide the Reebok logo. "

"Today, Nike is the number one brand in the sporting goods industry, and it is the 14th most valuable brand in the world."

"The first one is jogging. In the early 80-s, the middle class promoted social activities to boost cardiovascular health."

"Another important thing is that Nike managed to create an aura of coolness. Launching commercials that were a mix of humor, sport, and pop culture, Nike managed to create emotional branding that worked like magic on everyone"

Видео Nike: Emotional Branding Story. канала Personality Matters