AI, Personalization and the Next Era of Content Strategy: IKEA's Journey

More content won’t fix it. Better systems will.

Timi Stoop-Alcala, principal content strategist at IKEA, shares how structured content, change leadership and AI are reshaping digital experiences.

Tune in to the full episode to learn:
- How to treat content as a system—linking metadata, taxonomies and knowledge graphs for seamless experiences
- The role of change leadership in aligning content with digital transformation
- How to approach AI-driven personalization through structured content and ethical AI

Catch the full episode:
https://www.cmswire.com/tv/the-digital-experience/ai-personalization-and-the-next-era-of-content-strategy-ikeas-journey/?utm_source=youtube.com&utm_medium=social&utm_campaign=cm&utm_content=soc-youtube-fg

Видео AI, Personalization and the Next Era of Content Strategy: IKEA's Journey канала CMSWire