How To Import Google AdWords Campaigns Into Bing Ads and How To Set-Up Automatic Imports

Check out our tutorial on how to import your Google AdWords campaigns directly into Bing Ads. We also show you how to set-up automatic imports into Bing Ads with your Google AdWords campaign so you can efficiently manage your PPC Advertising between both accounts. Lastly, we go over how to export your Google AdWords campaign into a CSV file so you can import it using Bing Ads directly or with Bing Ads Editor. You can create exports of your Google AdWords campaigns into a file using Google AdWords Editor.

Microsoft Advertising aka Bing Ads Tutorial on Surfside PPC: https://surfsideppc.com/microsoft-advertising/

Related Video Tutorials:

Bing Ads Tutorial: https://www.youtube.com/watch?v=HFquEne554Y&t=25s

Google AdWords Editor Tutorial: https://www.youtube.com/watch?v=ZUpSZKVneoE&t=38s

Helpful URLs:

Import AdWords Campaigns Into Bing: https://advertise.bingads.microsoft.com/en-us/get-started/small-business/import-adwords-to-bing-ads

Importing and Exporting with Bing Ads Editor: https://advertise.bingads.microsoft.com/en-us/resources/training/bing-ads-editor-exporting-and-importing

Video Description:

First, we start by quickly showing you the Google AdWords campaign that we will be importing. It is a basic campaign with several ad groups, keywords, and ads. We want everything from this campaign to import into Bing Ads so they mirror each other on both search networks. Since Bing Ads is set-up so similar to Google AdWords, they have made the entire process very easy. You can import campaigns directly from the Bing Ads UI.

After we show you the campaign, we go to Bing Ads and start importing it. You start by signing directly into AdWords through your Bing Ads user interface. They will allow you to select the Account you want to import from. Then, you can choose to import the entire account or just selected campaigns and ad groups. Keep in mind that you can only import search campaigns because Bing Ads does not have access to running ads on the Google Display Network or Google Video Network, so you can't transfer those campaigns into Bing Ads. However, for search network campaigns, you can import it no matter what.

What You Can Import Into Bing Ads:

- Campaigns
- Ad Groups
- Keywords
- Ads
- Ad group target language
- Bids and budgets
- Negative keyword lists
- Ad distribution (Network)
- CPA bidding
- Location targeting
- Shopping campaigns
- URL Tracking - utm_source Parameter
- Age and gender targeting

Items That Won't Import from AdWords but You Can Set-Up in Bing Ads:

- Automated rules
- Ad-group-level Sitelink Extensions
- Ad-group-level App Extensions
- Ad-group-level Location Exteions
- Ad-group-level Call Ad Extensions
- Remarketing lists and associations
- IP exclusions

Import Limits to Google AdWords:

- 10 thousand Campaigns
- 1 million Ad Groups
- 5 million keywords
- 4 million ads
- 2 million ad group-level and campaign-level negative keywords combined
- 2 million ad group product partitions
- 500,000 all other entities combined

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