Google Ads Similar Segments Explained For Beginners 2022

Similar segments are a type of audience that you can target with your Google Ads campaigns. Reach users who are similar to people in Your Data Segments. Google Ads will automatically create your Similar Segments when you create audience segments using Your Data. In addition, your Similar Segments will stay updated as Your Data Segments change over time. Available for Display, Search, Video, and Discovery campaigns. Similar audiences have been one of the best ways to target relevant people with your ads in your Google AdWords account. Keep in mind your similar audience segments will be automatically created, so make sure you focus on Your Data (Remarketing) segments. The better your Remarketing audiences are, the better your similar audiences will be.

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