Statistically Speaking Ep 13:Who Needs Numbers?How ChiSquare Tests Uncover Patterns in Category Data

Your buyers fall into different segments — industries, company sizes, regions — and you have a hunch that some of them behave differently from others. But how do you know if those differences are real and worth acting on? In this episode, Kerry Cunningham and Sara Boostani introduce the chi-square test, the tool for finding reliable relationships in categorical data.

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Видео Statistically Speaking Ep 13:Who Needs Numbers?How ChiSquare Tests Uncover Patterns in Category Data канала 6sense