Science of B2B: ENTJ: How Myers-Briggs is a model for identifying your next customer

In this episode of Science of B2B, Kerry Cunningham delves into the concept of triangulation in the context of B2B buying signals. He emphasizes the importance of combining various types of intent data—such as anonymous website traffic and third-party intent data—to create a clearer picture of in-market accounts. By merging these weak individual signals, businesses can identify high-quality leads and target their marketing efforts more effectively.

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