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Why Klaviyo Interned With It's Customers

Jake Cohen (Klaviyo VP) didn’t just talk to customers, he interned with them. In the early days leadership would hang out for a few days and do anything brands needed: Make coffee. Tie shoes. Run campaigns. Sit in the chaos.

Jake makes it sound simple. It’s not. But it’s worth it.

#Ecommerce #EmailMarketing #Klaviyo #StartupFounders #RetentionMarketing #DTC #CustomerSegmentation #FounderAdvice #VentureCapital #SaaS #MarketingStrategy #DurableGrowth #ProfitableGrowth #EcommercePodcast #StartupPodcast #AIinMarketing #LifecycleMarketing #CRM #ShopifyEcosystem #EarlyStageStartups

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7 января 2026 г. 1:54:37
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