Copywriting Word Association That Forces People to Read, Click, & Buy | Heath Wilcock, AWeurope 2019

Copywriting Word Association That Forces People to Read, Click, and Buy

by Heath Wilcock (Founder & CEO, Fold Soup Copy)

Boring doesn’t sell. That’s that. In order to make your content sell, you need to make it engaging, fascinating, and irresistible to your customers.

Improv comedian turned copywriter, Heath Wilcock, will take the stage and share how he writes to make copy stand out, impress, and sell to an audience. By creating entertaining pre-sell pages that educate and build trust, Heath has discovered what customers want in their buying journey. Rather than starting at point A and working to point B, he will show you why he works backwards with products to start building out quick, interesting stories that he knows his customers will enjoy. Also, he’ll show why starting with an improv opening exercise can create emotional benefits to any product or service. And better yet? He’s going to show you live on stage real life examples of his work, mistakes, and how he has managed to overcome them through the art of writing.

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