[PANEL] Native Ads' Biggest Lever: Cutting Edge Pre-sells, Creatives, and Copy | AWeurope 2019

[PANEL] Native Ads' Biggest Lever: Cutting Edge Pre-sells, Creatives, and Copy

by Daniel Kampf (Lead Native Media Buyer, DFO Global), James van Elswyk (Founder, Purple Leads), Michael Thiel (Founder & Media Buyer, M3diabuy), Ralfs Smilšarājs (Media Director, Mobnx)

Let’s be real, the barrier to entry with native ads is pretty minimal compared to alternatives. The main traffic sources are really levelling the playing field as their algorithms get tighter and their placements grow. Even costs can still be manageable to test. The majority still have their glossy eyes focused on Facebook while native ad buyers are laughing.

With that said, there’s one thing that really separates the big dogs from the rest - pre-sells, creatives, and ad copy. You need to find an edge and ripping peoples landers will only go so far. You need to separate yourself from your competition by leaning hard into your creative side and above all, split testing every element you can think of. Test, test, test.

Join some of the most advanced native ad buyers as they divulge their best practices, their approaches, and their overall mentality on creating cutting-edge advantages over their competition - YOU.

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Видео [PANEL] Native Ads' Biggest Lever: Cutting Edge Pre-sells, Creatives, and Copy | AWeurope 2019 канала Affiliate World Conferences