Responsive Search Ads vs Expanded Text Ads Best Practices

Responsive search ads vs expanded text ads. It’s not as straight forward as you would think.

Responsive search ads (beta) are a new ad format Google have been testing and pushing users towards. It allows you to test multiple headlines to see which one will provide the best results in combination.

The idea is that Google’s artificial intelligence will be able to know which ad combination of headlines and descriptions will work best for each ad auction based on the user’s device, time of day, location and pretty much any optimization factor you can think of.

An expanded text ad now the default search ad format since the basic text ad was dropped and replaced, is an ad format allowing you to create 3 headlines and 2 descriptions.

Ultimately both ad formats can provide results, but it simply depends on how good you are at writing ads anyway. Watch the vide to see my thoughts on both responsive search ads and expanded text ads.
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Видео Responsive Search Ads vs Expanded Text Ads Best Practices канала SEM Academy