UTM Tracking in Google Ads (Templates + Custom Parameters)

Overwhelmed with Google Ads Tracking? Don't worry, here's some easy tracking templates to use & strategies behind WHY you want better tracking (hint: you can optimize for QUALITY).
↘️ Video Notes ↙️

1️⃣ - Free UTM Builder
https://ga-dev-tools.appspot.com/campaign-url-builder

2️⃣ Tracking Template (Dynamic):
{lpurl}?utm_source=google-ads&utm_campaign={_campaignname}&utm_agid={adgroupid}&utm_term={keyword}&creative={creative}&device={device}&placement={placement}

🚨 Note: You MUST Setup the Custom Parameter first:
{_campaignname}

3️⃣Google Ads ValueTrack Parameters
https://support.google.com/google-ads/answer/6305348?hl=en#zippy=%2Cset-up-or-edit-a-tracking-template-with-valuetrack-parameters-at-the-ad-group-level%2Cset-up-or-edit-a-tracking-template-with-valuetrack-parameters-at-the-campaign-level%2Cset-up-or-edit-a-tracking-template-with-valuetrack-parameters-at-the-keyword-level%2Cfinal-url-tracking-template-or-custom-parameter

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Видео UTM Tracking in Google Ads (Templates + Custom Parameters) канала Lewis Mudrich