Why are flowers so expensive on Valentine's Day

Ever wondered why a dozen roses cost as much as a nice dinner on February 14th? Behind every bouquet lies a high-stakes, $39 billion global logistical sprint that battles biology to deliver perfection. From the high-altitude farms of the Andes and East Africa to the "Wall Street of Flowers" in the Netherlands, we trace the incredible 72-hour journey of the Valentine’s Day flower supply chain.
Discover how "cold chains," vacuum cooling, and even geopolitical crises in the Red Sea shape the price and survival of your flowers. We dive into the "Grown Local Fallacy," the shift toward eco-friendly sea freight, and the "Rose Index" that explains why prices skyrocket when the clock starts ticking. It’s a story of innovation, high-speed auctions, and the triumph of modern logistics over time and distance.

Видео Why are flowers so expensive on Valentine's Day канала Criticalpath