The Sriracha Apocalypse

Ever wonder why a bottle of Sriracha suddenly cost $80 on eBay? It wasn’t a drought, and it wasn’t a bad harvest. It was a divorce. After 28 years of a handshake partnership, the makers of Sriracha sued their chili farmer over $1.4 million. The result? A $23 million countersuit loss, rotting peppers, a flavor change that enraged the internet, and a "revenge sauce" spawned from pure spite. In this episode of Critical Path, we unpack the biology of "terroir," the logistics of rotting jalapenos, and why firing your only supplier is the most expensive mistake a CEO can make.

Видео The Sriracha Apocalypse канала Criticalpath