Aravrit: One Script, Two Languages | Liron Lavi Turkenich | TEDxVienna

This talk is about letters and words, and mostly about life and opportunities.
It is a story of utopian nature which presents a new writing system: Aravrit, hybrid letters merging Hebrew and Arabic. Each new letter is composed of a top part of an Arabic letter and a bottom part of a Hebrew letter. Thus, allowing people in Israel to read the language that they feel most comfortable with, without ignoring the other one, which is always present.

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Liron designs multilingual typefaces for international companies, specializing in Hebrew and Amharic. Among them is Aravrit, a new hybrid writing system which merges Hebrew and Arabic, and has received wide recognition for its ingenuity and scope.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx Liron Lavi Turkenich is an independent typeface designer and researcher based in Israel. She holds a B.Des in Visual Communications from Shenkar College in Tel Aviv and an MA in Typeface Design from University of Reading, UK. Liron designs multilingual typefaces for international companies, specializing in Hebrew and Amharic. Among them is Aravrit, a new hybrid writing system which merges Hebrew and Arabic, and has received wide recognition for its ingenuity and scope. In addition to design, she writes about letterforms, interviews designers, teaches and researches Hebrew type design. Liron is a senior level events coordinator at ATypI, organizing the yearly conference and its routine activities. She also shares her knowledge and experiences in lectures and workshops around the world. Liron loves traveling, talking with people, and searching for typographic treasures in dusty archives. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

Видео Aravrit: One Script, Two Languages | Liron Lavi Turkenich | TEDxVienna канала TEDx Talks