Wayne Lin - Power Plants vs. Saving Energy: Changing behavior in a low engagement environment

Energy is something we all take for granted. We know we should waste less and be more efficient, but the average American spends 6 minutes a year thinking about energy and has little motivation to change their behavior. Learn how Opower has applied behavioral psychology and data science to drive lasting behavior change, saving 4TWh to date, the equivalent of taking San Francisco off the grid for one year. Learn about problem we’re working on, our product design approaches, the outcomes we’ve driven, and how this can be applied to other fields.

Recorded at GSummit 2014: San Francisco

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Видео Wayne Lin - Power Plants vs. Saving Energy: Changing behavior in a low engagement environment канала Gamification Co