Maarten Molenaar - How a Bank Becomes Playful

How a Bank Becomes Playful: Breaking a Lance for Gamification in a Financial Institute

In this talk Maarten will show how gamification is being organized within Rabobank, the largest bank in the Netherlands. He will show two cases on how Rabobank has applied gamification and argues why banks need ‘subtle gamification’. He also shares some best practices on how to be an ambassador for gamification in a large organization. An interesting talk for those who want to learn how to engage their colleagues and internal stakeholders in gamification.

Recorded at GSummit 2014: San Francisco

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Видео Maarten Molenaar - How a Bank Becomes Playful канала Gamification Co