Rajat Paharia - Loyalty 3.0: Big Data and Gamification (GSummit SF 2013)

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Recorded at GSummit SF 2013:

Today's loyalty programs are like the Bruce Willis character in the movie The Sixth Sense. They're dead, they just don't know it yet. They have failed at creating actual loyalty, at keeping up with a rapidly changing world, and at engaging all the constituents that matter, a company's customers, partners and employees. It's time to take back the word "loyalty" and make it actually mean something. By utilizing the Big Data generated by our constituents as they interact with us, combining it with an understanding of human motivation, and using the data-driven motivational techniques of gamification, we now have the power to motivate, to engage, and to create true loyalty -- Loyalty 3.0.

Key Takeaways:

- The 5 Key Human Motivators
- Key Uses for Big Data
- How Gamification, using Big Data and Motivation as fuel, drives Loyalty 3.0

Видео Rajat Paharia - Loyalty 3.0: Big Data and Gamification (GSummit SF 2013) канала Gamification Co