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You Get What You Pay For

You Get What You Pay For. A small business would never use dial-up or re-use yesterday’s coffee to save money. So why buy low-cost, poor quality toner cartridges? Targeting Office managers and adjacent roles, the largest buyers for supplies in SMBs. Low-cost remans and refills are actively stealing shares as office managers find ways to cut day-to-day expenses and all toners are perceived as equivalent.

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