Why should small businesses invest in SEO? | INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™

#SEO #DigitalMarketing Hi my name is Rheece from the International Institute of Digital Marketing. And in this podcast I will be sharing five reasons as to why small businesses should invest in Search Engine Optimization. In today’s age it is important for businesses to have an online presence. Being online does not only mean being active on social media platforms, it also means having a website - as potential customers find websites more informative with regards to your company’s goods or services. But how do you as a small business get these potential customers to visit your website? Tip no. #1 - Create a user-friendly website When creating your brand’s website ensure that it is easy to navigate. As potential customers are attracted to websites that are well-structured, clean and uncluttered. Tip no. #2 - Find the right keywords Take time to think about the keywords that your customers would use when searching for your goods or services online. Make a list of possible keywords (between 20 - 50) - if you need assistance with drawing up a list of keywords you can use Keyword Tool. Tip no. #3 - Building Brand Awareness The benefits of ranking higher on any search engine results page is building brand awareness. If your business appears on the initial page of any major search engines, like Google, Yahoo or Bing, potential customers are more likely to trust your brand. Tip no. #4 - It is a cost effective marketing tool Small businesses do not have huge marketing budgets like big companies, and they do not have money to waste on marketing channels that might or might not work. Developing a SEO strategy is the answer for small businesses to receive the same results as big companies without spending too much money on advertising. Tip no. #5 - Remember that patience is key Results will not increase overnight. It takes a couple of months for a website to move significantly higher in search engine rankings. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

Видео Why should small businesses invest in SEO? | INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ автора Технические аспекты SEO