244: Premium Brands and Business Marketing with AMEX's Clayton Ruebensaal

https://www.marketingtodaypodcast.com/ep244 On this 244th episode of "Marketing Today," host Alan Hart speaks with Clayton Ruebensaal, executive vice president of Global B2B Marketing at American Express. Ruebensaal talks about his experience developing brand strategies for premium brands and his vision for the future. We start our conversation with a dive into Ruebensaal's world-travel experience as a child, having grown up with a father in the foreign service. Ruebensaal discusses how his time spent in so many different cultures shaped his view of the world and brought about his interest in all people. We then speak on Ruebensaal's journey to the present day and the success that he has had with Ritz Carlton and American Express, where he works now, and attributes that success to his teams' ability to refresh the brand. "We reached into that history and found truths that we could bring to life," Ruebensaal claimed. He then breaks down the challenges that brands face when attempting to revamp and how "the difference between success and failure is the change management." We then discuss how not only COVID but the death of George Floyd changed the mission at AMEX. Marketers "sit at this intersection between what the business needs and what the consumer needs." Ruebensaal sees that as an opportunity to make a positive impact on the world.

Видео 244: Premium Brands and Business Marketing with AMEX's Clayton Ruebensaal автора Euro Auto Expeditions