Is machine learning a game changer in marketing? Perspectives and limitations (Panel 3)

"Machine Learning and Big Data: Business Challenges" http://ydf-conference.com/ Panel 3. Is machine learning a game changer in marketing? What are the perspectives and limitations? Moderator – Norbert Wirth (GfK, Global Head of Data and Science) Participants: – Andreas Braun (Allianz, Head of Global Data and Analytics) – Martin Szugat (Predictive Analytics World Germany, Program Chair) – Raoul Kübler (Ozyegin University, Istanbul)

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