The Cultural Environment of International Business - BUSA3000-070 - Fall 2012
Culture is the learned, shared, and enduring orientation patterns in a society. People demonstrate their culture through values, ideas, attitudes, behaviors, and symbols. In international business, we step into cultural environments characterized by unfamiliar languages and unique value systems, beliefs, behaviors, and norms. These differences influence all dimensions of international business.
Видео The Cultural Environment of International Business - BUSA3000-070 - Fall 2012 автора Маркетинговый мир-реальность
Видео The Cultural Environment of International Business - BUSA3000-070 - Fall 2012 автора Маркетинговый мир-реальность
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