The Female Digital Revolution

We said it more than a few times – COVID has dramatically changed the world that we live in. The way we work, where we work and even the work we do is different than it was even at the beginning of 2020. There is a lot of talk now about ‘going back to normal’. That isn’t going to fully happen, no matter how much most of us might want that. That is both good and bad depending on what particular issue you might be thinking about. Today, we are going to focus a little on the ways that it’s been good.  No, there is no attempt to minimize the trauma of people dying, broken families, and ruined livelihoods. Those are undeniably tragic and it would be better if that hadn’t happened. However, we are where we are and since we are here, there is also no reason to not acknowledge that COVID has also created some opportunities. Among those is the way it has cleared the way for women to take advantage of certain technologies.  Unless you’ve been living at a research station on Antarctica, you are well aware that one of the biggest responses to COVID was to send a lot of people out of the office to work at home. Suddenly, thousands upon thousands of people were working not at the office, but at the kitchen table. Not every job can make that transition though. There are several that require a person to be on site. Construction, cooks, and various factory jobs can’t be worked through a computer, no matter how good your wifi is. Those are also jobs that were more likely to be shut down during the height of the pandemic when governments were still locking everything down. Those jobs are also mostly populated by men. That meant that families were suddenly without their main source of income. Yes, homes, where the husband is the one making the primary or even the only income, are the vast majority and even with extended unemployment benefits and stimulus checks flying around, families were (and in some cases, are) coming up short.  That left the wives to step up and try to fill the gap. Those with jobs suddenly found themselves the main income earner and those without, set about trying to find a way to earn income through the internet. Ideas that had been on the back burner for years were now able to come to the fore. Moms now had someone to watch the kids during the day so they could disappear into the back room for a few hours in order to get a website set up and work on a product to sell on Etsy. Or maybe they started up a consulting business or wrote a book they’d been thinking about for a while. Whatever they could come up with to supplement the family income.  Now that things are looking a bit more like normal, those opportunities are still there. That’s because, in a way, many of them always were. The internet and the laptop aren’t new innovations. The necessity of COVID though was the mother of a lot of inventions. The sudden income stress promoted a lot of out-of-the-box thinking. As a result, even as their husbands and boyfriends go back to work, plenty of wives and mothers are now able to continue to pursue a dream that might have had to wait many more years. They might have to shift their schedule a bit, but that is one of the benefits of working your own business through the internet. If you can only work from 5-8 PM, you can do that. If you want to get up early for the purpose, that works too. Flexibility and creativity are the order of the day and that is a fact that is here to stay.  What’s your data worth? www.tartle.co Tcast is an educational business and data technology video podcast that informs audiences on best practices, theory, technical functions of the TARTLE data marketplace system and how it is designed to serve society as a digital tool. A global personal data marketplace where people share their data anonymously, buyers purchase data from sellers to further their research and causes. The show is hosted by CEO and Source Data Pioneer Alexander McCaig and Chief Conscious Marketing Officer Jason Rigby. What's your data worth? Find out at ( https://tartle.co/ ) Share our Facebook Page | https://go.tartle.co/fb Watch our Instagram | https://go.tartle.co/ig Hear us Tweet | https://go.tartle.co/tweet

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