The Future of Brands 2024 - Breaking down silos and harnessing the potential of the new data rich T

Breaking down silos and harnessing the potential of the new data rich TV landscape Speakers Matt Bryan, Samsung Ads Bobi Carley, ISBA Jon Longhurst, LongTerm Digital Description What we used to call TV — linear — doesn’t really apply any more. When you put aside all the silos and acronym, it can all be broken down into either TV or Video – and TV is bigger and better than ever! This new bigger TV ecosystem opens up rich new data sources that can optimise advertising on the biggest screen in the home better than ever before. But with all new opportunity comes new challenges, and one must first understand the data landscape to make the most of TV advertising in this new era. Join Samsung Ads’ Matt Bryan, Director of Analytics and Insights for an introduction to the “Anatomy of a Streamer” a glass-level view of streaming behaviours on Samsung TVs and how brands can capitalise on this new data rich ecosystem. Following his presentation, Matt will be hosting a fireside chat with Bobi Carley, Head of Media and Diversity & Inclusion at ISBA, and Jon Longhurst, Founder at LongTerm Digital for a deeper look at how Brands and Agencies are adapting in the new TV landscape, from strategies, measurement and initiatives such Origin.

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