Marketing 4.0 in e-commerce: How to combine branding and performance [Lengow Day 2020]

Branding and performance are often seen as two distinct sides of marketing. Brand marketing builds a long-term awareness whereas performance marketing focuses on growth. Discover how to collaborate branding and performance why it could be a game changer for your e-commerce business. Speakers: Nicolas Metzke, Melvin & Hamilton, Co-Founder, CEO Kacper Rozenbaum, Allegro, Head of International Sales Rodja Schmitz-Hübsch, OTTO GmbH & Co KG, Product Lead Strategy & brand Chloë Thomas, eCommerce MasterPlan, Podcast Host and Author

Видео Marketing 4.0 in e-commerce: How to combine branding and performance [Lengow Day 2020] автора Инструменты маркетинга