Activating Big Data for Superior Sales and Advertising Outcomes - Full Presentation

Concurrent 3-B Activating Big Data for Superior Sales and Advertising Outcomes Speakers: 1) Kosta Skoulikaris , Vice President, Nielsen Innovation Lab 2) Doug Bennett, Senior Vice President, Sales Effectiveness, Nielsen Presented by Nielsen Big data keeps getting bigger as the number of devices we use, retail outlets we shop, and product choices continues to explode; harnessing all of these consumer touchpoints in a simple and actionable way is critical for marketing and sales leaders alike. Success requires capturing these interdependent inputs into an integrated system for precise measurement and analytics of digital media and retail sales effectiveness. Learn how leading-edge companies are using advanced simulation tools to drive maximum ROI across all media, assortment, space, pricing, and merchandising levers.

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