George UX Conference 2022: Marcela Machuca | Senior Service Designer at Nordea

The industry is demanding more and more design teams inside organisations. There is a tendency to see different levels of design maturity across teams. It's no secret that in-house designers tend to get challenges in the shape of requirements lists. Urgency is the most common reason blocking reframing activities. This pattern repeated, again and again, creates the "requirement-driven design cycle" which is hard to break through. Marcela shares some tips and tricks that helped her to reframe challenges during her career. Lessons learned after trying to reframe challenges in different countries, organisations and teams. Lessons covering the most common blockers. #georgeuxconf

Видео George UX Conference 2022: Marcela Machuca | Senior Service Designer at Nordea автора Великолепные жизни: истории знаменитостей и их достижения.