Search Eye Tracking Study - #1 - Choosing a trusted brand (mobile)

Our research revealed that first clicks on familiar brands were being made fast. In this example, a respondent first clicked on Booking.com in 4 seconds. More information about this topic is available in Chapter #1 Brand Trust of the Secret Life of Search White Paper. The Secret Life of Search is an eye tracking research study showing how consumers are using the Google SERPs. We interviewed more than 60 consumers from a range of lifestages, and eye tracked them completing over 400 search tasks. Discover all the findings, plus our recommended ten stand-out strategies for search success in the Secret Life of Search White Paper - COMING SOON.

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