Samsung Gear S3 "The Smart Billboard"

Leo Burnett Israel (a part of the Publicis One global network) produced this interactive bus shelter promoting the Samsung Gear S3 Smart Watch. Unsuspecting people waiting for a bus found themselves talking to a man posing with a Gear S3, which was not actually a poster as they initially assumed but a live video feed. This out of home stunt generated publicity and helped position the Gear S3 as a smart watch that stands out from competitors.

Видео Samsung Gear S3 "The Smart Billboard" автора Euro-Car Passionates