#UFW X #LFW SS24: NADYA DZYAK

On September 19, 2023, Ukrainian fashion brand NADYA DZYAK introduced Spring Summer 2024 collection at London Fashion Week within Ukrainian Fashion Week International Season SS24 which is taking place out of Ukraine due to the full-scale Russian war.

The show of Ukrainian designers at London Fashion Week was supported by the USAID Competitive Economy Program in Ukraine.

Ukrainian fashion brand NADYA DZYAK presents the SS24 collection, inspired by the work of the naive artist Polina Raiko, whose museum house in Oleshky, Ukraine, was flooded after the Russian destruction of the Kakhovka Dam.

"After the Kakhovka Hydroelectric Power Station disaster, entire villages and towns in southern Ukraine submerged underwater. One of the most famous art landmarks, the museum-house of the naive artist Polina Raiko in Oleshky, was also flooded. The walls and ceilings of the rooms in it were completely covered with unique and extraordinary paintings, which Mrs. Polina created herself, purely from the heart. I wanted to transfer her paintings onto our dresses, to convey this mood. We must cherish our artistic heritage with all our love, even if it has been washed away by water," shares Nadya Dzyak.

For the LFW show were created the Cityscape Arc Nadi bags in collaboration with the Ukrainian brand Grie.

In the final Ksenia Schnaider, Elena Reva and Nadya Dzyak come out with flags of Ukraine with signatures of Ukrainian heroes.

Видео #UFW X #LFW SS24: NADYA DZYAK канала Ukrainian Fashion Week