How Ford's design process works

Stefan Lamm is Exterior Design Director, Ford of Europe, and a key member of the design team responsible for shaping the look of Ford concept and production vehicles.

"Great design is about making people fall in love with a product," Lamm said. "I get my inspiration from colleagues and I really enjoy discussing design and looking at sketches. Here at Salone del Mobile it is fascinating to see how materials are treated in modern furniture. You can digest so many design trends here in Milan."

Lamm joined Ford in 2005, having previously held the position of chief designer at Opel AG, Germany. Lamm first developed a love for sketching and a love of cars when he was a boy growing up in Dortmund, Germany.

"My father never could afford to buy a new car, so I was always watching what cars our neighbours and friends had and sketching them," Lamm said. "I was always sketching and by the time I was 15 or 16, I started dreaming about being a car designer."

Find out more at http://www.ford-vignale.com

Видео How Ford's design process works канала Ford News Europe