Organizational Change Management for Data Explained | CDMP (DMBOK2 Chapter 17)

Data management is behavior change, not technology. Kotter, Bridges and how to make change stick. The series finale.

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In this lecture (DMBOK2 Chapter 17) you will learn:
- Why data management is really about behavior change
- Kotter's eight stage process for leading change
- The Bridges transition model and Lewin's unfreeze-change-refreeze
- Sustaining change and communicating the value of data

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