Speaking of Psychology - Big Data and its Implications for Psychological Research with Alex Pentland

Social physics is the idea of using statistics to quantify and manage change in culture. This idea inspired the modern national census, but the difficulty of acquiring data limited what could be accomplished. Today’s technology produces a continuous trail of digital breadcrumbs that allow human behavior to be examined even in complex natural environments. Alexander “Sandy” Pentland, PhD, discusses how large-scale studies can be used to predict and shape a wide range of important common behaviors.
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Видео Speaking of Psychology - Big Data and its Implications for Psychological Research with Alex Pentland канала American Psychological Association