How Gymshark Built A Competitive Fitness Brand: 6 Takeaways

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.

In Episode #5, we dissect into Gymshark’s business & marketing strategy that was founded in June 2012 by Ben Francis (a 19 year-old teenager at that time). The business focused on gym sportswear that was comfortable and fitted. By focusing on a specific niche, Ben was able to differentiate from its competitors like Nike, Under Armour and so forth because he wasn’t making athletic gear just for everyone – it was more geared towards fitness enthusiasts.

Timestamps:
2:29 - Creating Multiple Instagram Pages To Segment Your Audience
4:20 - How To Properly Leverage Each Social Media Platform
7:25 - How To Use Spotify/Podcast For Any Type of Business
8:06 - Promoting Value-Based Content To Drive More Engagement (Brand Awareness vs Sales)
10:26 - Hiring The Right People & Delegating Tasks
13:01 - Have A Powerful Storytelling Strategy
13:36 - Providing An Example of How We Used a Storytelling Strategy with Sweetberry

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: https://www.twitter.com/mskopak

ABOUT ME (SEAN AZARI):

In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.

BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵️
https://breakthrough.social

REBHORN (My eCommerce/Art Brand) ⤵️
Website: https://www.rebhorndesign.com
Instagram: https://www.instagram.com/rebhorndesign

My Other Social Channels:

INSTAGRAM: https://www.instagram.com/sean_azari/
FACEBOOK: https://www.facebook.com/azarimedia/
SNAPCHAT: https://www.snapchat.com/add/sean_azari
TWITTER: https://www.twitter.com/sean_azari

🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social

Видео How Gymshark Built A Competitive Fitness Brand: 6 Takeaways канала Sean Azari