Inside Gosha Rubchinskiy’s Post-Soviet Generation

In this episode of Global Street Style, i-D heads to Russia for exclusive backstage access to Gosha Rubchinskiy’s spring/summer 18 show in St. Petersburg, and to meet the prolific post-1991 generation carving out their own future.

This is the first generation of Russian youth to have grown up after the fall of the Soviet Union, and are looking inwards to the Eastern Bloc for inspiration, rather than the wider Western world. With designers like Gosha Rubchinskiy popularising post-Soviet style around the world, we discover what effect the former Soviet Union has had on modern creativity, the impact of this cultural explosion on the rest of the world, and what it is to be young in Russia today.
Director Tom Ivin
Producer Declan Higgins
Global Executive Producer Eloise King

Researcher Lily Rose Thomas

Director of Photography Sasha Kulak
Assistant Camera Alexandr Cherviakov
Sound Recordist Anton Baranov

Fixer Pavel Milovidov, You Ask We Fix

Editor Isolde Penwarden
Colourist George Dutton
Sound Mix Guy Chase

Narrator Leala-Rain Shonaiya

Production Manager Lauran Clark
Production Coordinator Rosa Harris Edmonds

Post Production Manager Tom Lynch
Post Production Coordinator Regina Lemaire-Costa
Translator Natalia Yudina

Rights & Clearances Cristina Lombardo
Music Supervisor Alex Benge
Music Coordinator Bonnie Reilly

Senior Designer Rebecca Boyd-Wallis
Designer Kristina Britton

Production Accountant David Gray

Equipment Manager Richard Smith
Equipment Assistant Henry Cotsford

Post Tech Supervisor Dominic Brouard

Commercial Creative Director Bunny Kinney

VP Production, UK Bree Horn
Production Executive Shelley Hurley

Head of Post Production Daniel Elias

Channel Manager, UK Jordan Joseph

Music
“Ariadna”
Written and Performed by Yana Kedrina
Courtesy of 2MR

“XFaw”, “Arm Industrial”,
“Rassveting” (as performed on Gosha Rubchinskiy Spring/Summer 18 soundtrack)
“Dub Hole”, “SH-min”, “Dubber Funk”,
“Beats One”, “Cxema-303”, “Silent Elektro”
Written and Performed by Pavel Milyakov
Courtesy of Buttechno
Photos Courtesy of
Tolia Titaev, Valentin Fufaev, Lumpen Agency,
Sasha Mademuaselle, Artem Nanushyan,
Gosha Rubchinskiy, Igor Bystriy

Archival Video Courtesy of
Ulya Trukhina, Sargon Khinoev, Tolia Titaev, Gosha Rubchinskiy

Special Thanks

Anna Foresman at Comme Des Garçons,
Justinian Kfoury at Total World, Sasha Mademuaselle.
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