Why NerdCow, Tesla and other innovative companies target Pioneers

There are three Values Groups. One of them is comfortable sitting inside the same old box, the second tries to push the boundaries ever so slightly, and the last one is Pioneers. They sit entirely outside of that box and are early adopters of new tech. This is why innovative companies like Tesla target them, rather than those that prefer the status quo of the "old days".

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Видео Why NerdCow, Tesla and other innovative companies target Pioneers канала NerdCow