"Darren" Country Kids TAC tv ad
Concentration was an issue that provided a softer reason for a fatal crash to occur, a reason that was easily accessible to younger, inexperienced drivers. They could associate with this message by seeing shared responsibility in a group scenario.
The 2 minute commercial remains unique in its inclusion of a single shot that lasts 60 seconds, showing that the real message is in the consequences of distracted behaviour.
Launched: 1991.
Victorian Road Toll that year: 503.
http://www.tac.vic.gov.au
======================
"Copyright in the material on this website is owned by the TAC and may only be used for non-commercial personal or educational purposes. You may not modify, transmit or revise the contents of this website without the prior written permission of the TAC."
Видео "Darren" Country Kids TAC tv ad канала Transport Accident Commission Victoria
The 2 minute commercial remains unique in its inclusion of a single shot that lasts 60 seconds, showing that the real message is in the consequences of distracted behaviour.
Launched: 1991.
Victorian Road Toll that year: 503.
http://www.tac.vic.gov.au
======================
"Copyright in the material on this website is owned by the TAC and may only be used for non-commercial personal or educational purposes. You may not modify, transmit or revise the contents of this website without the prior written permission of the TAC."
Видео "Darren" Country Kids TAC tv ad канала Transport Accident Commission Victoria
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2 декабря 2009 г. 8:05:23
00:02:01
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