Why SILVER is the NEW GOLD? | Jewellery Scams & Business Guide | Sanjay Kathuria Podcast EP66

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Why SILVER is the NEW GOLD? | Jewellery Scams & Business Guide | Sanjay Kathuria Podcast EP66

In this episode of the Sanjay Kathuria Podcast, we host Dr. Samir Jain, Co-Founder & Creative Director of Miss Jo, one of India’s leading luxury silver jewellery brands with 12 stores across the country .

Backed by a PhD in silver jewellery and over 20+ years of experience in luxury goods and jewellery manufacturing, Dr. Samir breaks down the hidden truth behind silver jewellery scams, purity checks, hallmarking, investment myths, and silver business opportunities in India.

In this deep masterclass, we uncover why silver is becoming the “new gold”, how buyers get cheated through fake purity claims, the massive scam in silver coins, and the exact things to check before buying silver jewellery, utensils, bullion, or chains. He also explains how entrepreneurs can build a profitable silver jewellery business or franchise in 2026.

If you’re planning to invest in silver or enter the jewellery business, this episode is a must-watch.

📘 What You’ll Learn

✅ Why silver is becoming the new gold
✅ Biggest scams in silver jewellery & coins
✅ How to check silver purity correctly
✅ Sterling Silver (92.5) explained
✅ Physical silver vs paper silver investing
✅ How jewellers cheat with hidden codes
✅ Silver jewellery buying guide
✅ Lab grown diamonds vs silver debate
✅ How to start a silver jewellery business
✅ Franchise & retail business opportunities

⏱️ Timestamps

00:00 – Podcast Teaser
01:54 – Guest Intro
04:04 – Why is Silver Trending Now?
04:29 – Why Is Silver the New Gold?
05:08 – Why Silver Prices Are Rising
05:36 – Changing Global Buying Behaviour
07:44 – Global Silver Supply Deficit
08:24 – What to Check Before Buying Silver
08:28 – Vaishno Devi Cadmium Scam
09:58 – Why Silver Was Never Premium
11:01 – How Rural Buyers Get Cheated
12:18 – How to Check Silver Purity
12:24 – What is Sterling Silver (92.5)?
14:28 – Silver’s One-Way Investment Problem
15:12 – Govt Silver Loan Scheme
15:55 – New Govt Silver Policies
16:52 – Buying Silver Bullion Guide
17:03 – Is MMTC Worth the Premium?
17:58 – Physical Silver vs Paper Trading
19:19 – Desi Tunch Method Explained
20:02 – Massive Scam in Silver Coins
23:08 – Should You Avoid Buying Silver Online?
24:50 – Complete Silver Jewellery Buying Guide
25:17 – Why Silver Turns Black
28:26 – Rhodium, Gold & Vermeil Plating
30:40 – Secret Code to Spot Real Silver
34:00 – Codes Used to Cheat Customers
35:03 – Buying a Silver Chain Guide
36:49 – Silver Making Charges Explained
38:48 – Buying Silver Utensils Guide
40:09 – Clean Black Silver at Home
41:49 – Why Earrings Became Bestseller
42:18 – Business Lessons from Miss Jo
44:10 – Why Rings & Gifting Drive Sales
45:07 – Certification Process Explained
47:32 – Silver vs Lab Grown Diamonds
48:55 – Why Lab Grown Diamonds Aren’t Investment
51:46 – Accessory vs Investment Mindset
54:59 – How Miss Jo Started
56:12 – Silver or CVD — Which is Better?
57:07 – Why Entrepreneurs Must Go Digital
01:01:52 – 3 Ways to Start Silver Business
01:07:20 – Cost to Open Retail Store
01:08:44 – Miss Jo FICO Franchise Model
01:13:29 – Franchise Return Expectations
01:14:54 – Doubling Money in 5 Years?
01:17:02 – Own Brand vs Franchise
01:21:18 – Why India Can’t Build Global Brands
01:29:50 – Branding vs Marketing Explained
01:31:26 – Future Global Jewellery Brands
01:31:59 – Final Advice & Silver Buying Guide
01:33:07 – Episode Outro

🔗 Guest Socials

Instagram (Personal): https://www.instagram.com/samirjain.missjo/
LinkedIn: https://in.linkedin.com/in/dr-samir-jain-94567326b

Instagram (Miss Jo): https://www.instagram.com/missjojewellery/
Website: https://missjo.com/
Facebook: https://www.facebook.com/missjojewelry/
YouTube: https://www.youtube.com/@MissJoJewellery
LinkedIn: https://www.linkedin.com/company/missjo/

📲 Sanjay Kathuria Podcast Handles

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Spotify: https://open.spotify.com/show/1VDdqFLEvqtKIr3pJuu1ep?si=I50k9_sCSVqSwOF62ugrIw

🙋‍♂️ Connect with Sanjay Kathuria:

Instagram: https://www.instagram.com/financebysanjay
Facebook: https://facebook.com/financebysanjay
LinkedIn: https://linkedin.com/in/sanjaykathuria
Twitter: https://twitter.com/sanjaykathuria
YouTube: https://www.youtube.com/@Sanjay_Kathuria

🧵 Hashtags

#SilverJewellery #DrSamirJain #JewelleryBusiness #SanjayKathuriaPodcast

📬 Want to Come on Our Podcast :
Email Us : Sanjaykathuriapodcast@gmail.com

📚 About the Podcast

The Sanjay Kathuria Podcast brings you India’s top investors, entrepreneurs, and wealth creators. Learn how the top 1% manage and multiply money in simple, actionable ways.

Видео Why SILVER is the NEW GOLD? | Jewellery Scams & Business Guide | Sanjay Kathuria Podcast EP66 канала Sanjay Kathuria