They’re Changing Pleasure in India feat Sangya Project

India often celebrates startups in fintech, AI, and EVs. But there’s an entire category growing quietly beneath the surface: sexual wellness. Still wrapped in stigma, discomfort, and cultural hesitation, it remains one of the most misunderstood yet rapidly evolving spaces in the country.

In this episode, we sit down with the founders of Sangya Project, a brand that’s rethinking how India approaches pleasure, intimacy, and body awareness. Their mission goes beyond just selling products, they are building a conversation.

We dive into what it really takes to create in a taboo category:
the resistance from society, the challenges in marketing, the psychology of Indian consumers, and the fine balance between education and business.

From designing body-safe, culturally relevant products to navigating regulations and social perception, this episode uncovers the realities of building something unconventional in a deeply traditional market.

This isn’t just a startup story, it’s a lens into how mindsets are slowly shifting in modern India.
Website: https://smefutures.com
LinkedIn:https://www.linkedin.com/in/sme-futures-a7bb43158
Twitter: https://twitter.com/SmeFutures
Facebook: https://www.facebook.com/smefutures

Видео They’re Changing Pleasure in India feat Sangya Project канала Guild TV