The Grand Theory of Apple

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You can hate Apple’s philosophy, think they’re overpriced, and disagree with every decision they make, but their decisions are perfectly calculated as part of a grand strategy.

Special thanks to Neil Cybart who was a big inspiration for this video. This article in particular: https://www.aboveavalon.com/notes/2015/12/02/the-grand-unified-theory-of-apple-products
If you like to follow Apple news and analysis, Above Avalon is the place to do it (and his podcast is great too)

*The end of this video includes a paid sponsored promotion. This company had no part in the writing, editing, or production of the rest of the video.

### Sources ###

Music is
Lobby Time Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
http://creativecommons.org/licenses/by/3.0/

Headlines referenced:
http://www.businessinsider.com/apple-macbook-pro-2016-consumer-reports-2016-12
https://www.wired.com/story/hackers-say-broke-face-id-security/
http://mashable.com/2016/12/30/consumer-report-apple-macbook-pro-recommendation/?utm_cid=hp-r-4#J2LayWecaaqI
https://www.theverge.com/2017/4/19/15353730/apple-iphone-8-delay-touch-id?
https://seekingalpha.com/article/4071645-apple-tim-cook-needs-replaced
https://seekingalpha.com/article/4071645-apple-tim-cook-needs-replaced
http://www.businessinsider.com/apple-prices-too-high-2013-11
https://www.forbes.com/2009/11/06/iphone-apple-china-leadership-managing-failure.html#430af53f2b4b

Schiller Quote: https://medium.com/backchannel/exclusive-why-apple-is-still-sweating-the-details-on-imac-531a95e50c91

https://www.cnbc.com/2017/10/09/the-average-american-household-owns-more-than-two-apple-products.html

Видео The Grand Theory of Apple канала PolyMatter