WTF is supply path optimization?

Programmatic advertising was supposed to streamline the traditional ad sales process. But the web of ad tech intermediaries has warranted its own streamlining in the form of supply path optimization. As broken down in this explainer skit by Digiday senior media editor Tim Peterson, SPO provides a method for advertisers of sifting out the best programmatic path to purchasing publishers' inventory.

For more on supply path optimization, check out Digiday's coverage below:

WTF is supply path optimization?
https://digiday.com/media/what-is-supply-path-optimization

The Trade Desk’s supply-path optimization efforts portend potential disruption ahead
https://digiday.com/media/the-trade-desks-supply-path-optimization-efforts-portend-potential-disruption-ahead/

The demand for cookieless targeting is fueling ‘SPO 2.0’
https://digiday.com/marketing/the-demand-for-cookieless-targeting-is-fueling-spo-2-0/

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Видео WTF is supply path optimization? канала Digiday