Trang Cao's Journey from Leading SKIMS's Growth to Building Her Own Brands

Is chasing your dreams worth the risk of failure? This podcast explores how to turn an obsession into reality.

In this episode, we sit down with Trang Cao, former VP of Performance Marketing at Skims and founder of The Growth Chef, to explore her journey from fashion enthusiast to e-commerce maven. We delve into the lessons she's learned, the strategies she's mastered, and the insights she's gained from her diverse experiences in the fashion and beauty industry. Here's what we discuss:

☑️ Growing a business requires a focus on brand and product relevance – so you might want to think twice about all that aggressive discounting.

☑️ Storytelling and understanding the customer's needs is crucial for successful influencer marketing.

☑️ KPIs should be closely monitored but don’t get too obsessed with them; it's important to know what's essential at different times.

This was DTC Growth Mode, a Mailmodo Original Podcast.

Subscribe right now to our channel to get the hottest takeaways from all our original shows.

Plus, get actionable ideas for your email marketing strategy. Every month in your inbox.
► If you need help to improve your email marketing check out Mailmodo - https://www.mailmodo.com/?utm_source=youtube&utm_medium=videos&utm_campaign=DTC_Growth_Mode

Видео Trang Cao's Journey from Leading SKIMS's Growth to Building Her Own Brands канала Mailmodo